Tag Archives: shaving cream

Jurassic World strikes deal with…Barbasol?

14 May

In a cute, but unexpected marketing ploy, on of this year’s most anticipated blockbusters signed a deal with a shaving cream company.

As you may remember, a can of Barbasol takes center stage in one disgruntled employee’s attempt to steal dinosaur embryos in Jurassic Park. Dennis Nedry (Wayne Knight) believes that he is underpaid for his services and decides to make quick buck by ‘liberating’ the building blocks for making dinosaurs.

We all know how this story ended, Nedry was blinded by a Dilophosarurus and we see the can buried in a mudslide to become a modern-day dinosaur fossil–see how it went full circle!

So, of course Universal decides to capitalize on this 22-year-old reference and strikes a deal with Barbasol. The cans have special artwork to commemorate the movie and Universal/Barbasol even came up with this ‘clever’ video:

This ploy makes zero sense! Who do you know that uses Barbasol? Certainly no one in the demo for this movie. My dad used Barbasol and he is closing in on 60. Universal made a PG-13 movie to appeal to kids who were not even born when the first film was released. Are prepubescent tweens going to run out and buy Barbasol and ‘shave’ with their dad’s credit cards? NO! Now let’s assume that this ad strikes a chord with the 30-ish crowd. There is one big problem here–Hipsters don’t shave! Beards are gaining popularity and decimating the companies who make, razors, shaving cream, aftershave, etc. So who are you appealing to Barbasol?

This is bad and desperate marketing for a movie that we already believe will suck! This type of senseless marketing only makes me more convinced that this will be one of the worse movies during this jam-packed summer.

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